For Veteran Founders
You led peoplethrough the impossible.Now build the business to match.
Military service builds the world's best operators. But civilian business wasn't designed for how you think, lead, or execute. We bridge that gap with a system built on your strengths, not despite them.
Book Your Free Discovery Call →No pitch. No pressure. A real conversation about your next mission.
The transition is harder than they told you
You had a clear mission, rank, and chain of command. Now nobody tells you what to do. That's the hardest part.
Your discipline is elite. But civilian business moves on ambiguity, politics, and relationships, not orders.
You're used to leading a team toward a defined objective. Entrepreneurship has no objective until you create one.
The business world underestimates you. You know it. And the frustration is slowing you down.
You have more drive than 99% of the people around you. Drive without a system just burns you out faster.
You built your identity around service. Now you're rebuilding from scratch. Nobody prepares you for that.
The Protocol
8 weeks to translate your military edge into business performance.
The VetFoundr Protocol is built on the same evidence-based framework that has helped transitioning service members across all branches build businesses that match their capacity to lead. Your training isn't a liability. It's your greatest asset. We'll show you how to use it.
- 01Phase I (Wks 1–4): Recalibrate your operating system from military mission to entrepreneurial vision.
- 02Phase II (Wks 5–8): Build execution systems that leverage your discipline and leadership instincts.
- 03Phase III (12 Months): Access to Dr. Torrens, his team, and a community of veteran founders.
What you walk away with
- ✓8 × 60-min 1:1 coaching sessions
- ✓HeartMath HRV Monitor (yours to keep)
- ✓Personalized Performance Playbook
- ✓A complete toolkit of frameworks and systems for your business
- ✓Access to Dr. Torrens, his team, and fellow veteran founders
- ✓A real transformation in how you lead, decide, and perform
Built by someone who has done this work
John M. Torrens, Ph.D.
Entrepreneur. Professor. Veteran Entrepreneurship Educator.
Dr. Torrens has spent over a decade working directly with transitioning service members as curriculum lead and instructor for the Boots to Business program, a $10M SBA-funded initiative delivered to over 40,000 service members since 2013. He knows what veterans bring to entrepreneurship, and he built this protocol to help them use it.
Why veteran founders
0%
of veterans want to start a business after service
2.0M+
veteran-owned businesses currently operating in the US
0%
higher survival rate for veteran-owned businesses vs. national average
Limited Enrollment
Your next mission starts here.
Applications are reviewed to ensure fit. Book a free 30-minute discovery call with our team. No pitch, no pressure. Just a real conversation about whether this is right for you.
Book Your Free Discovery Call →Open to veterans of all branches · Takes about 5 minutes